Monday, October 27, 2008

Amen!

From the great Phil Mushnik's New York Post column

This happens all the time with ESPN. Go get 'em Phil!

Seen throughout ESPN's Saturday programming: "ESPN's Chris Mortensen confirms CBS Sports.com report that NFL voids Rams interim coach Jim Haslett's contract ... " and "ESPN's Mortensen confirms with NFL and union sources that the number of pending cases in violation of steroids policy is eight."

After years of such transparent chest-pounding, does ESPN still not realize that intelligent viewers - those who can read - find such forced and disingenuous self-promotion laughable?

"ESPN's Chris Mortensen confirms that no matter what the story, big or small, right or wrong, and no matter who breaks it, ESPN will give itself credit."

In December, ESPN credited itself for the scoop that LSU football coach Les Miles would bolt for Michigan, then credited itself for the scoop that Miles is staying put.

If ESPN's goal is to condition viewers to disbelieve any report in which ESPN gives itself credit - even scoops that are truly all its own work - mission long ago accomplished. Grow up, already.

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