10.) Lou Dobbs leaves CNN. A suprise to no one, Dobbs seemed to go off the rails promulgating the Obama birthers story long-after his own network dropped it.
9.) Normally straight-down-the middle Brian Williams really made me cringe by closing his broadcast with a softball interview with Jon Bon Jovi as someone who made a difference. Please. So the singer gives of his time and money to the unfortunates. Know what that makes him? It makes him sleep better at night.
8.) David Spade must really need the money. Why else would he appear on a DirecTV ad with the image of the late Chris Farley? When Farley died, Spade was supposedly so distraught he skipped Farley's wake and funeral. No problems there but don't appear on a TV commercial with him.
7.) That the NY Post had everything, and I mean everything, from the Steve Phillips affair, was certainly chilling and should be required reading for cheaters everywhere.
6.) MTV News puported to have landed a sit-down with Chris Brown, the singer/thug/Ike Turner wannabe who beat up his girlfriend, the pop star Rihanna. Only Brown wouldn't discuss details of the night in question. Disgusting. MTV gave Brown a forum for image rehabilitation. Where's Kurt Loder when you need him? Does Tabitha Soren still work for MTV?
5.) The more you hear regarding the Letterman case, sounds like ol' Dave isn't as innocent as once believed.
4.) That Leno is struggling at 10:00 really saddens me. HAHAHAHA!
3.) I've said it before, for as much as Fox's Joe Buck is on the air, he's as solid
as they come.
2.) Glad to see Bob Costas make Bud Selig squirm a bit on MLB's Baseball Network--too bad only six people saw it. Costas is great especially if you're able to overlook his self-appointed Lord of Baseball attitude.
1.) Suzyn Waldman's performance during the Yankee parade made for great morning radio fodder. Was she drinking? And what's with that voice? Not since Maddog Russo has someone gotten so far with less-than-stellar pipes.
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Saturday, November 14, 2009
Monday, August 4, 2008
The Media is Your Friend...
Most people view "the media" as bad. Worse, they apply tags such as lazy, shiftless, and stupid to the whole lot of us (As the publisher of TDD and a life-long journalist, I'm one of them.)
But the media is your friend--if you play the rules. And that's where most people get it wrong. They don't know how the system works. You see, it's all depends on the spin and your subject-matter.
For instance, because my electrical rates are higher than Robert Downey Jr., I contacted the local paper and pitched the story to them as a public service. "Perhaps other consumers are getting screwed by the utility," I said innocently. The New Haven Register ran the story and the DPUC, the regulatory agency in CT governing the utilities, took action by forestalling their rate increase. Of course, it didn't hurt my case that a gaggle of seniors quoted in the story also were affected. It always help your case if the elderly has been screwed with.
Same thing with Experian, the credit reporting agency. Monthly charges totaling $11.99 (ironically for credit protection services) kept appearing on my credit card. The company did not take action until I wrote (and copied Experian) to the Connecticut Attorney General's office and contacted the Hartford Courant. The result? Two years worth of credit protection services charges dropped.
Whenever an agency (or the media) screwed with radio man Don Imus, he used his microphone as his (bully) pulpit. "What do people who don't have a morning talk show with seven million listeners do to get even with these bastards? he groused. But you don't need a morning radio show to be heard. Here are some tips for getting your story circulated in the mainstream media:
1.) Before calling the media, call a state agency. Take careful notes and parrot them back to the producer or reporter. Do a little bit of their homework for them.
2.) Be a willing source in the story. Journalists are frequently lazy. If you're willing to be quoted in the story, that's one less person they have to go find on deadline. Make it easy on them.
3.) Be sure the story has merit. Calling the media agency and stating the new school proposition is "gay", probably hurts your case.
4.) Screen in. Don't screen out. Don't be intimidated that your idea is stupid, outlandish or without merit. Chances are others are in your identical situation.
5.) Be accessible. Media agencies, such as newspapers, typically don't have 9-5 deadlines. So be prepared to be contacted in the off hours.
Perhaps Chris Rock said it best: "I ain't never had to be watching the media at an ATM. Mike Wallace ain't never stolen from me."
But the media is your friend--if you play the rules. And that's where most people get it wrong. They don't know how the system works. You see, it's all depends on the spin and your subject-matter.
For instance, because my electrical rates are higher than Robert Downey Jr., I contacted the local paper and pitched the story to them as a public service. "Perhaps other consumers are getting screwed by the utility," I said innocently. The New Haven Register ran the story and the DPUC, the regulatory agency in CT governing the utilities, took action by forestalling their rate increase. Of course, it didn't hurt my case that a gaggle of seniors quoted in the story also were affected. It always help your case if the elderly has been screwed with.
Same thing with Experian, the credit reporting agency. Monthly charges totaling $11.99 (ironically for credit protection services) kept appearing on my credit card. The company did not take action until I wrote (and copied Experian) to the Connecticut Attorney General's office and contacted the Hartford Courant. The result? Two years worth of credit protection services charges dropped.
Whenever an agency (or the media) screwed with radio man Don Imus, he used his microphone as his (bully) pulpit. "What do people who don't have a morning talk show with seven million listeners do to get even with these bastards? he groused. But you don't need a morning radio show to be heard. Here are some tips for getting your story circulated in the mainstream media:
1.) Before calling the media, call a state agency. Take careful notes and parrot them back to the producer or reporter. Do a little bit of their homework for them.
2.) Be a willing source in the story. Journalists are frequently lazy. If you're willing to be quoted in the story, that's one less person they have to go find on deadline. Make it easy on them.
3.) Be sure the story has merit. Calling the media agency and stating the new school proposition is "gay", probably hurts your case.
4.) Screen in. Don't screen out. Don't be intimidated that your idea is stupid, outlandish or without merit. Chances are others are in your identical situation.
5.) Be accessible. Media agencies, such as newspapers, typically don't have 9-5 deadlines. So be prepared to be contacted in the off hours.
Perhaps Chris Rock said it best: "I ain't never had to be watching the media at an ATM. Mike Wallace ain't never stolen from me."
Subscribe to:
Posts (Atom)